Fractional Marketing Leadership
Turn Your Marketing Into a Predictable Growth System.
I help established trade and service businesses generate more qualified leads, improve conversion, and understand exactly what's driving revenue.
Google Ads · Meta Ads · SEO · Websites · AI · Tracking · Reputation
12+
Years Experience
$28M+
Revenue Influenced
12,400+
Booked Jobs
38+
Businesses Helped
Real Businesses.
Measurable Growth.
Marketing should produce measurable business outcomes. Here are a few examples.
You Don't Need Another
Marketing Vendor.
Most growing businesses already have people doing pieces of their marketing.
The problem is that nobody owns the entire system.
Strategy becomes fragmented, attribution is unclear, opportunities get missed, and the business owner ends up managing the marketers.
That's where I come in.
Fragmented — nobody owns the system
Connected — one system, one owner
One Marketing System
Strategy, traffic, conversion, CRM and revenue — connected and measured by one person accountable for the outcome.
One Person Accountable for
the Marketing System.
I work as your Fractional Marketing Manager, setting the strategy, coordinating execution, measuring performance and making sure every part of your marketing works toward the same business goals.
Instead of managing multiple disconnected vendors yourself, you have one person responsible for connecting the pieces.
One strategy. One measurement system. One person accountable for making it work.
One Marketing Partner.
One Growth System.
The individual channel matters less than how the entire system works together. I identify where growth is being lost and focus resources on the areas most likely to improve revenue.
Acquire
- Google Ads
- Local Service Ads
- SEO
- Local SEO
- Meta Ads
- Content
Convert
- Websites
- Landing Pages
- Conversion Optimization
- Online Estimators
- Lead Forms
- Call Optimization
Retain
- CRM
- Email Marketing
- SMS
- Review Generation
- Customer Follow-Up
Measure & Automate
- Call Tracking
- Conversion Tracking
- Analytics
- Dashboards
- Attribution
- AI Tools
- Marketing Automation
Built for Trades.
Proven Across Service Businesses.
Also working with established service businesses in areas such as:
I've Spent 12+ Years Figuring Out What Actually Makes Local Businesses Grow.
I'm Mario Micka, a Vancouver-based digital strategist and Fractional Marketing Manager.
For more than 12 years, I've worked across Google Ads, SEO, websites, analytics, conversion optimization and marketing technology.
But businesses rarely have a "Google Ads problem" or an "SEO problem." Usually, they have a system problem.
Traffic isn't converting. Leads aren't being tracked. Agencies aren't communicating. Follow-up is inconsistent. Nobody knows which marketing is actually producing revenue.
My role is to connect those pieces and help build a marketing system the business can actually understand, measure and scale.
12+
Years in Trades
$28M+
Revenue Influenced
38+
Businesses Helped
How We Work Together
01
Diagnose
Understand the business, numbers, customers, current marketing and biggest growth constraints.
02
Build the Strategy
Determine which channels, systems and opportunities deserve investment.
03
Execute
Coordinate and implement the marketing priorities across advertising, SEO, websites, CRM, content and tracking.
04
Optimize
Measure what generates leads and revenue, then continuously improve the system.
Questions worth
asking first.
Your Marketing Shouldn't Require You to Manage Five Different Vendors.
If your business is growing but your marketing feels fragmented, let's look at what's working, what's being wasted and where the biggest opportunities are.